The Social Media
Jungle Survival
Guide

To the untrained explorer social media can seem like an endless jungle with dangers lurking behind every bush and in every tree.

Luckily it doesn’t have to be so scary – in fact it’s quite the place to explore if you know the rules. To help you avoid all the danger, we give you…

Why is Social Media important to Sappi?

Influences what people think about us
Provides a space for us to connect with people
Helps us share information

Sappi has a Social Media Policy and you can read it HERE.

Our most important follower is you.
Which is why we encourage our employees to:

Follow the company on social media
Share our content
Make positive use of social media

How to Survive the Social Media Jungle

READ THE RULES
Do you know the rules of the social media sites you use?

Creating pseudo identities?
Age restrictions?
Messaging people you don’t know?
Content you can and can’t upload?

APPLY THE ‘THINK-CHECK-SHARE’ METHOD
Think before you post. Double-check the content. Then share.

R.E.S.P.E.C.T.

IMAGINE YOU’RE OUT IN PUBLIC
Social media is a public space. Be aware of your words and actions.

COOL OFF
Avoid commenting or posting when you’re feeling angry.

PROTECT THE REP
Remember, what you post can impact your reputation and Sappi’s.

D.E.L.E.T.E.
Get rid of any negative posts and pictures – whether you’ve posted them or been tagged in them.

KEEP IT LEGAL
CLAUSE 1 – Don’t say things that can get you into trouble. Hate speech, threats or speaking badly about your workplace can have legal consequences.

KEEP IT LEGAL
CLAUSE 2 – Be sure you can share it. Be careful about posting confidential and copyrighted information.

KNOW YOUR COMPANY’S POLICY
Sappi has a social media policy and you can read it HERE.

How to Explore the Jungle Safely

Know these rules and you can explore without fear.

Use a different password for each social media site you use.
Password protect your device if you have social media apps on your phone.
Be selective with friend requests.
- If you don’t know them, don’t friend them.
- It could be a fake account.
Click with caution. Doesn’t sound like something your friend would post? Their account may be hacked.
Don’t reveal personal information such as your home address, financial information or phone number.
Customise your privacy settings to control who sees what.
Install antivirus software on your computer as an added safeguard.
Always log off when you are done.
Keep informed. Read Sappi’s social media policy. You can read it here.

The Do’s and Don’ts of the Social Media Jungle

The Do’s

You’ve followed Sappi, now what?
Visit our pages as often as you can and read our posts.

See something you like?
Give us a thumbs-up or give us some love and leave a comment.

Should you share it?
Absolutely! Share Sappi content as often as you want.

Spotted fake news or a scam involving Sappi in your newsfeed?
Report it to the regional communications manager straight away.

The Don’ts

Someone made a negative comment?
Don’t respond; report it to our regional communications managers who will attend to it.

Can you post or share Sappi information?
Nothing sensitive or confidential should ever be shared.

Is it okay to post pics of Sappi machinery or property?
It depends. You will need to get permission first.

Have something to say?
Don’t speak on Sappi’s behalf unless you have permission to do so.

Still not sure how to engage with Sappi?

Reach out to your regional communications manager.
Read Sappi’s Social Media Policy here.

Remember to explore the social media jungle with caution and if you see a potential danger lurking use your survival guide and instincts to report it to your regional communications manager and phishingreport@sappi.com.

The Social Media Jungle Survival Guide